For our second group project this semester (here is the link to my blog post on our first one), we presented our Creative Pitch for Cuties California Mandarins. We were tasked with the role of the creative team within an advertising agency. What made this difficult was the fact that, like the real world, we … Continue reading
Tag Archives: advertising agency
Speaker Series: Kelly Fisher, Got Milk? Campaign
Goodby, Silverstein & Partners: The advertising agency Goodby, Silverstein & Partners is in charge of the Got Milk? account. Some of their other clients include Frito-Lay, Nintendo, the National Basketball Association, and Chevrolet. The agency’s mission has always been “to change minds through the creation of experiences that are moving, humorous, beautiful and respectful.” About … Continue reading
Class Project: Creative Brief for Uniqlo
For my Advertising class this semester we have two semester-long group projects where we acted as an advertising agency. My group mates Peter Grove, Blake Maraoui, Katie Rena Maiden, Jen Nguyen and I started out by coming up with an agency name for ourselves. After hours of brainstorming and using techniques such as: Agreeing on … Continue reading
