Speaker Series: Chris Shumaker, CMO, Publicis Group

Chris Shumaker received his BS in Marketing from Virginia Tech and has worked at FBC Worldwide, Grey Worldwide and The Martin Agency. He is currently the Chief Marketing Officer for Publicis-USA and has over 25 years of industry experience from three different perspectives: client, review consultant, and agency. Publicis: Publicis Groups is the third largest … Continue reading

Learning From P&G’s Advertising Strategy Fail

I recently found this great article that talks about Procter & Gamble’s CEO Robert McDonald. Check it out: http://thebrandbuilder.wordpress.com/2012/02/01/what-every-ceo-can-learn-from-pgs-robert-mcdonald/. I have based this blog post on the information from that article. Keep in mind that: ┬áThe point of advertising (at least with consumer products) has always been to increase sales. Advertising budgets for a typical … Continue reading

Facebook Offers Allow Social Media King to Remain Free for Users

Every few months the rumor goes around that users will start to need to pay to use Facebook. There’s always that split second where I actually believe the masses but then once I think about it, I remember that I know better. According to this article, http://mashable.com/2012/09/20/facebook-offers/, Facebook has a new source of income- Offers. … Continue reading