My name is Jenna Engle, and I am a senior studying Marketing Management at Virginia Tech. I am an organized, passionate, and driven student with a willingness to learn, outstanding leadership experience, and strong marketing and business skills.
Throughout my time at Tech, I have been an active member of the Marching Virginians serving as a Rank Captain of the Horn section for two years and Treasurer for one. I am an absolute fanatic about all things orange and maroon and love nothing more than cheering for the Hokies football, basketball, and baseball teams.
I have spent the past two summers interning in marketing for Barton Malow, a construction company. I have learned so much from those experiences but have realized that while I am passionate about a lot of things, marketing in the construction industry isn’t one of them. While the industry wasn’t the best fit for me, I did gain valuable experience and knowledge about myself. In 2012, for my summer-long project, I researched the role of collegiate brand ambassadors for product-based companies and applied this concept to the service industry. This strategy has never been applied to the construction industry let alone any other service-based company. I formulated a plan to implement collegiate brand ambassadors specific to Barton Malow and presented my findings to upper-level executives and the HR team. They LOVED my idea, and it is currently in place at five universities that Barton Malow heavily recruits from.
I would love to work for a large company and be in charge of college recruiting. However, I continue to keep an open mind throughout the job-searching process and hope that one day I can bring my enthusiasm, dedication, and marketing experience to your company to help YOU be the best that you can be.
I am very interested in working for a marketing firm of some nature, and after my internship experience, I definitely know that I don’t want to work for a marketing department within a large product- or service-based company. I realize that there is marketing within every industry imaginable, but I want to be more than just a part of “that marketing team over in the corner that makes pretty presentations and fliers.”
I also don’t want to be constantly begging other departments to see value in marketing for the company. I want companies and people to WANT to come to me for help. I loving the feeling of being an expert in something and having people come to me for advice. For example, I love watching college basketball and have loved doing so for as long as I can remember. One of my favorite parts of the sport is teaching others about all aspects of the game, from the rules, for those who have no idea what a free throw line is, to fun things, like random facts about the players. I hope to utilize my passions in life–including marketing–to help explain to others the values in them.
After looking over the descriptions of my top strengths, it was crazy to see how spot-on the test results were.
Since I’m not that person who has always wanted to work for company X all my life, I know that I need to continuously figure out what I want to do by crossing the things I 100% know that I don’t want to do off my list. It has been a long journey towards finding my dream career, but I hope that this blog helps me reach that goal.