Talbot is a Virginia Tech graduate and received her M.B.A. from Rutgers, The State University of New Jersey. She is the Global Brand Manager for Burt’s Bees Lip & Gift Categories. Along with managing the $100 million dollar business, she has responsibilities that include category strategy, new product development, and launch activation.
“Your well-being is affected every single day by the personal care products you use. Our goal is to create and educate people on truly natural products that have a positive effect on both you and the world you live in for the good of your well-being, for the good of the environment and for The Greater Good. Simply put, we strive to make people’s lives better every day — naturally.” Taken from http://www.burtsbees.com/c/story/
In the News:
In 2010 Adage listed Burt’s Bees as one of “10 Companies with social responsibility at the core.” This was a pretty huge honor for them putting the company next to General Electric, Whole Foods, Starbucks Coffee, Toms Shoes, Pedigree, and Ben and Jerry’s just to name a few.
Questions for Julie:
- What is a typical day like for you?
- What got you interested in Marketing?
- What career advice do you have for college students who are getting ready to graduate?
Information taken from: