Speaker Series: Julie Talbot, Global Brand Manager, Burt’s Bees

Talbot is a Virginia Tech graduate and received her M.B.A. from Rutgers, The State University of New Jersey. She is the Global Brand Manager for Burt’s Bees Lip & Gift Categories. Along with managing the $100 million dollar business, she has responsibilities that include category strategy, new product development, and launch activation.

Burt’s Bees:

“Your well-being is affected every single day by the personal care products you use. Our goal is to create and educate people on truly natural products that have a positive effect on both you and the world you live in for the good of your well-being, for the good of the environment and for The Greater Good. Simply put, we strive to make people’s lives better every day — naturally.” Taken from http://www.burtsbees.com/c/story/

In the News:

In 2010 Adage listed Burt’s Bees as one of “10 Companies with social responsibility at the core.” This was a pretty huge honor for them putting the company next to General Electric, Whole Foods, Starbucks Coffee, Toms Shoes, Pedigree, and Ben and Jerry’s just to name a few.

Questions for Julie:

    1. What is a typical day like for you?
    2. What got you interested in Marketing?
    3. What career advice do you have for college students who are getting ready to graduate?

Information taken from:

  1. http://www.linkedin.com/pub/julie-talbot/7/310/453
  2. https://secure.hosting.vt.edu/www.marketing.pamplin.vt.edu/bio.php?page=jtalbot
  3. http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/
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