Speaker Series: Julie Talbot, Global Brand Manager, Burt’s Bees

Talbot is a Virginia Tech graduate and received her M.B.A. from Rutgers, The State University of New Jersey. She is the Global Brand Manager for Burt’s Bees Lip & Gift Categories. Along with managing the $100 million dollar business, she has responsibilities that include category strategy, new product development, and launch activation. Burt’s Bees: “Your … Continue reading

Speaker Series: Chris Shumaker, CMO, Publicis Group

Chris Shumaker received his BS in Marketing from Virginia Tech and has worked at FBC Worldwide, Grey Worldwide and The Martin Agency. He is currently the Chief Marketing Officer for Publicis-USA and has over 25 years of industry experience from three different perspectives: client, review consultant, and agency. Publicis: Publicis Groups is the third largest … Continue reading

Speaker Series: Brandon Thorton, Strategic Planner for Wieden+Kennedy

Brandon Thorton graduated from Virginia Tech’s Pamplin College of Business in 2006 with a degree in Marketing. He then went on to get his Master of Science at Virginia Commonwealth University’s Creative Brand Management program. He has worked as a Marketing Assistant for Richmond’s Landmark Theater, a Founder and Writer for The Connoisseur Magazine, and … Continue reading

Learning From P&G’s Advertising Strategy Fail

I recently found this great article that talks about Procter & Gamble’s CEO Robert McDonald. Check it out: http://thebrandbuilder.wordpress.com/2012/02/01/what-every-ceo-can-learn-from-pgs-robert-mcdonald/. I have based this blog post on the information from that article. Keep in mind that:  The point of advertising (at least with consumer products) has always been to increase sales. Advertising budgets for a typical … Continue reading