In tenth grade, my Language Arts teacher introduced me to the idea of product placement. Our class had lectures, numerous discussions, and a final project on the subject matter. I remember being so amazed that the TV shows I watched on a regular basis had marketing and advertising in the actual show and ever since then I haven’t been able to watch TV and movies the same.
Seinfeld has been my favorite TV show for as long as I can remember. Here is a YouTube video highlighting some of the more memorable product placement references from the show: http://www.youtube.com/watch?v=M1HXXcVFySM
After studying marketing for a few years now, the concepts of Brand Ambassadors as college recruiting tools, focus groups within large product-based companies, and product placement have all sparked an interest as possible career paths for me. Who knows where I will end up in the next 12 months let alone the next 30 years of my life… I only hope that I can make a positive difference in whatever company I end up working for someday.