Class Project: Creative Pitch for Cuties California Mandarins

For our second group project this semester (here is the link to my blog post on our first one), we presented our Creative Pitch for Cuties California Mandarins. We were tasked with the role of the creative team within an advertising agency. What made this difficult was the fact that, like the real world, we … Continue reading →

Speaker Series: Earl Cox, Chief Strategy Officer & Partner, The Martin Agency

About Earl Cox: Earl Cox is a Chief Strategy Officer & Partner at The Martin Agency. He graduated from Virginia Tech with a BA in Communications then furthered his education at The University of Virginia’s Darden Graduate School of Business Administration by getting his MBA in Marketing. Before joining The Martin Agency, Cox was an … Continue reading →

Fictional Dunder Mifflin Products Advertised in the Real World

“Expanding Line of Dunder Mifflin Products Shows Success in Reverse Product Placement” was written by Stuart Elliott and published by the New York Times. That article immediately caught my attention because I have been a diehard fan of NBC’s hit comedy The Office for years. If you haven’t seen the show, it features the fictional … Continue reading →

Bud Light Relates to the Superstitious NFL Fan

You can ask any of my close friends about my Hokie football game day rituals, they may be a bit extreme, but I’m convinced they have helped our team win games over the past four years. It all starts with splitting a Cherry Coke Zero with one of my roommates before leaving our apartment, putting … Continue reading →

Speaker Series: Kelly Fisher, Got Milk? Campaign

Goodby, Silverstein & Partners: The advertising agency Goodby, Silverstein & Partners is in charge of the Got Milk? account. Some of their other clients include Frito-Lay, Nintendo, the National Basketball Association, and Chevrolet. The agency’s mission has always been “to change minds through the creation of experiences that are moving, humorous, beautiful and respectful.” About … Continue reading →

Class Project: Creative Brief for Uniqlo

For my Advertising class this semester we have two semester-long group projects where we acted as an advertising agency. My group mates Peter Grove, Blake Maraoui, Katie Rena Maiden, Jen Nguyen and I started out by coming up with an agency name for ourselves. After hours of brainstorming and using techniques such as: Agreeing on … Continue reading →

Speaker Series: Julie Talbot, Global Brand Manager, Burt’s Bees

Talbot is a Virginia Tech graduate and received her M.B.A. from Rutgers, The State University of New Jersey. She is the Global Brand Manager for Burt’s Bees Lip & Gift Categories. Along with managing the $100 million dollar business, she has responsibilities that include category strategy, new product development, and launch activation. Burt’s Bees: “Your … Continue reading →

Speaker Series: Chris Shumaker, CMO, Publicis Group

Chris Shumaker received his BS in Marketing from Virginia Tech and has worked at FBC Worldwide, Grey Worldwide and The Martin Agency. He is currently the Chief Marketing Officer for Publicis-USA and has over 25 years of industry experience from three different perspectives: client, review consultant, and agency. Publicis: Publicis Groups is the third largest … Continue reading →

Analysis Behind the Canned Food Aisle at Your Grocery Store

Ever since I have started studying Marketing at Virginia Tech, the one thing that has always been  interesting to me is the concept of grocery store layouts. I decided to look into the strategy of the canned food aisle of my local Kroger that is located off Blacksburg’s South Main St. Let’s take a look: … Continue reading →

Speaker Series: Brandon Thorton, Strategic Planner for Wieden+Kennedy

Brandon Thorton graduated from Virginia Tech’s Pamplin College of Business in 2006 with a degree in Marketing. He then went on to get his Master of Science at Virginia Commonwealth University’s Creative Brand Management program. He has worked as a Marketing Assistant for Richmond’s Landmark Theater, a Founder and Writer for The Connoisseur Magazine, and … Continue reading →